Britt's talents include being both a Yoga/Pilates teacher and a Traditional Chinese Medicine practitioner. She was looking to craft content for her social channels to better tell her own story and why she choose her wellness path. My goal for her was to create a wide range of content with different compositions, locations and outfits.
The themes that she was looking to convey in our project were:
- Natural health and lifestyle
- Traditional Chinese Medicine and yoga/pilates education
- Authenticity, funny, maybe even a little bit provocative
- Example of a green lifestyle
With those themes and colors in mind, we crafted a narrative that took place both in her home and at Baker Beach. The beach would incorporate more lifestyle and yoga practice, while her home would be used to showcase her unique skillset in Traditional Chinese Medicine and her green lifestyle.
